Damn Good Advice (For People With Talent!): How to Unleash Your Creative Potential by America's Master Communicator
Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.
Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent ) is a must have for anyone on a quest for success.
"George Lois doesn't need advice. But the designer for whom "legendary ad man" is practically a Homeric epithet has loads to share in "Damn Good Advice (For People with Talent!)", a slim, fast-paced collection. . ."- "Print Magazine" "George Lois's brain is an interesting place . . . Get inspired gentlemen . . ." - "UrbanDaddy Kempt"
George Lois is one of America's most creative, prolific and celebrated advertising communicators. From his twenties, he has been a pioneer in developing the Creative Revolution in contemporary culture, transforming brands such as MTV, Tommy Hilfiger and USA Today. He is the only person ever to be inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, have Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as being a subject of the Masters Series at the School of Visual Arts. He lives in New York City.