"Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse- Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this- or more likely, buy it on Amazon." -- Tom Upchurch * Wired * "The Four is a fantastic, provocative book about where we are now and where we are going." -- Phil Simon * Huffington Post * "Well argued and accessible... refreshingly clear-eyed" -- Brad Stone * Bloomberg * "Full of sharp insights and unconventional views" * Nature * "Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner" -- Joanne Tombrakos * Huffington Post *
Scott Galloway is a Professor at NYU's Stern School of Business, where he teaches Brand Strategy and Digital Marketing. He is the founder of several firms including L2, Red Envelope and Prophet. In 2012, he was named 'One of the World's 50 Best Business School Professors' by Poets & Quants. He has served on the boards of Eddie Bauer, The New York Times Company, Gateway Computer and Berkeley's Haas School of Business. This is his first book.